MURPHY’S LAW, THE FOOD BECOMES ETICOERENTE
These days the media is easy to find concepts such as ethics, consistency, environment and health, But it is unlikely to be associated with an exercise Restaurants.
Murphy’s Law, one of the best known brands in the world of pubs and breweries of Campania, He has managed to create a "eticoerente" philosophy, combining ethics with gastronomic coherence.
A partire dal 27 maggio, infatti, the local menu via Merliani Vomero has been completely revolutionized: banned the use of meat from animals from factory farms (that damage the environment and climate), increased and vegetarian (that now constitute almost half of the overall proposal), replaced the sauces in sachets with those home made; inoltre, plastic has been abolished both in the room and in the kitchen (where it is used in film beeswax, ecological and reusable).
Three years ago, Murphy's Law group operated the first major change, with the total elimination of industrial beers in favor of craft beers. For matters of taste, certo, but also as a form of support to the small independent breweries.
Poi, little by little is new needs are felt. Not only make a difference on the market, but also think about society and the environment, trying to adopt practices the least impact possible.
The first step was finding suppliers who embrace the same ideology.
In the space of seven months, They have been identified six partners that provide the entire supply of food.
The meat comes from 'Fur Farm Itri, in the province of Latina. Here farming is practiced Grass Fed, that is, a system where the animals feed exclusively on grass, but they do not live in pens graze outdoors, never taking antibiotics or hormones and not suffer atrocities during their lifetime.
In this way there is no use of cereals (with the consequent waste of resources that their production involves), there is no passage of medicines from the animal to the human being (just think that half of all antibiotics used in the world are given to farm animals, that's why the human being is developing antibiotic resistance) and there is a smaller emission of greenhouse gases, responsible for global warming (more than 50% of the world's greenhouse gas emissions is due to factory farming).
The eggs are of 'Farm Iannucci di Frasso Telesino (Benevento), from chickens that roam freely on the ground.
The chicken comes from the farm San Bartolomeo Viterbo; Here the animals are completely free, and being always in motion have a poor meat fat.
The network Safe Food It provides fresh vegetables (Murphy's Law does not use frozen products, nor potatoes) and the pork directly from producers, while the raw milk cheeses from happy cows are dell'enoformaggeria Polyphemos our friend and colleague Valeria Vanacore (ne parliamo which).
Of course, the bread is homemade, the historical brand of Neapolitan bakery Pan's Day.
White bread is made with Italian flour and microbiologically pure sea water, so it is good for health as salt restriction and has less impact on the environment since it is not used drinking water.
The brown bread is made with a special blend of whole wheat flour and whole grains.
Infine, the last piece of the project is a Eticoerente charity efforts: a monthly donation to CIWF Italy, international organization for the welfare of farm animals.
That's Murphy's Law wants to be a new way of doing business, that will not only bring benefits to employers and clients but also to society and the environment. Un win-win-win, where everyone wins.
The project will be extended to Eticoerente steakhouse via Luca Giordano (headquarters of which we tasted family we are loyal customers as it is dog friendly and spacious for our Lilli) In october, pubs and Vico Equense (di cui abbiamo parlato which) before the end of the year.
We are more than favorable to all actions to shake the conscience, therefore we can only support in full the project of Murphy's Law 🙂
Murphy’s Law
Via Giovanni Merliani 160 - Naples
such. 081/19575267
www.mlpub.it